click2.ai
Heuristic Analysis: Identified usability issues across all user flows, including the absence of autosave, unclear error messages, insufficient recovery options, and inadequate feedback mechanisms.
Design Inconsistencies: Evaluated navigation patterns, ambiguous icons, and cognitive load concerns to enhance usability and improve decision-making within the interface.
User Interviews with Job Seekers: Conducted qualitative research to understand professional users’ behaviors, AI-assisted content creation needs, and customization preferences. Analyzed key pain points and expectations to ensure the tool aligned with real-world workflows.
Persona Development: Created "Sophie Carter," a job seeker requiring an adaptive, AI-driven experience with seamless customization options to optimize LinkedIn content creation.
Redesign Focus: Prioritized enhancements to dropdown menus, configuration panel, and personalization settings to improve accessibility and usability.
In the words of Robert Deck, Founder & President, Engage Partners & Click2.ai: