mike tyson
Role: UX / UI Designer, Researcher
Timeline: 5 Months
Category: Product Design
Tools: Figma, Google Workspace, Zoom, Slack
Project: Mike Tyson Fandom Platform
Role: UX / UI Designer, Researcher
Timeline: 5 Months
Tools: Figma, Balsamiq, Photoshop
Mike Tyson’s team wanted a dedicated platform for direct fan engagement with personalized interaction.
To achieve this, we customized Ear2Ground, a version of Peoplevine, a CRM with built-in rewards. This provided a strong foundation while allowing for tailored modifications, ensuring a seamless and engaging fan experience.
• Fans desired a more immersive engagement platform beyond social media.
• Tyson’s team needed a space that encouraged loyalty and provided measurable insights into user behavior.
• Existing platforms lacked the right mix of exclusive content, rewards, and direct interaction, making retention and engagement a challenge.
• Fans desired a more immersive engagement platform beyond social media.
• Tyson’s team needed a space that encouraged loyalty and provided measurable insights
into user behavior.
• Existing platforms lacked the right mix of exclusive content, rewards, and direct interaction,
making retention and engagement a challenge.
• Fans desired a more immersive engagement platform beyond social media.
• Tyson’s team needed a space that encouraged loyalty and provided measurable insights into user behavior.
• Existing platforms lacked the right mix of exclusive content, rewards, and direct interaction, making retention and engagement a challenge.
Platform Constraints: Working within the limitations of Peoplevine while customizing it to
align with Tyson’s fan engagement goals.
Data & Analytics Integration: Leveraging user insights to optimize engagement features.
Balancing Exclusivity with Usability: Creating an intuitive user experience while maintaining an exclusive, high-value appeal.
Navigation Optimization: Enhancing the existing interface to ensure ease of use and discoverability of high-frequency actions.
Platform Constraints: Working within the limitations of Peoplevine while customizing it to align with Tyson’s fan engagement goals.
Data & Analytics Integration: Leveraging user insights to optimize engagement features.
Balancing Exclusivity with Usability: Creating an intuitive user experience while maintaining an exclusive, high-value appeal.
Navigation Optimization: Enhancing the existing interface to ensure ease of use and discoverability of high-frequency actions.
We refined Peoplevine’s platform using user research, behavioral analytics, and iterative testing to create a seamless, fan-focused experience that aligned with HCD principles.
FEATURES
Live video chats, VIP access, exclusive merch drops.
REWARDS
Loyalty program to boost fan engagement and retention.
CUSTOMIZATION
Branded design elements to ensure cohesive, recognizable digital identity.
OPTIMIZED NAVIGATION
Adapted to prioritize high-frequency actions.
Platform Constraints: Working within the limitations of Peoplevine while customizing it to align with Tyson’s fan engagement goals.
Data & Analytics Integration: Leveraging user insights to optimize engagement features.
Balancing Exclusivity with Usability: Creating an intuitive user experience while maintaining an exclusive, high-value appeal.
Navigation Optimization: Enhancing the existing interface to ensure ease of use and discoverability of high-frequency actions.
We refined Peoplevine’s platform using user research, behavioral analytics, and iterative
testing to create a seamless, fan-focused experience that aligned with HCD principles.
We refined Peoplevine’s platform using user research, behavioral analytics, and iterative testing to create a seamless, fan-focused experience that aligned with HCD principles.
CUSTOMIZATION
Branded design elements to ensure cohesive, recognizable digital identity.
OPTIMIZED NAVIGATION
Adapted for high-frequency actions.
FEATURES
Live video chats, VIP access, exclusive merch drops.
REWARDS
Loyalty program to boost fan engagement and retention.
CUSTOMIZATION
Branded design elements to ensure cohesive, recognizable digital identity.
OPTIMIZED NAVIGATION
Adapted to prioritize high-frequency actions.
FEATURES
Live video chats, VIP access, exclusive merch drops.
REWARDS
Loyalty program to boost fan engagement and retention.
Our iterative design process included usability testing, low-fidelity wireframes,
and prototype evaluations to refine the layout, navigation, and engagement features.
CUSTOMIZATION
Branded design elements, ensuring a cohesive and recognizable digital identity.
FEATURES
VIP event access, exclusive content, and interactive fan experiences
OPTIMIZED NAVIGATION
The out-of-the-box version:
REWARDS
Engagement-based loyalty incentives designed to encourage user participation and drive retention.
OPTIMIZED NAVIGATION
The out-of-the-box version:
Our redesign, informed by user testing and behavioral insights:
FEATURES
VIP event access, exclusive content, and interactive fan experiences
REWARDS
Engagement-based loyalty incentives designed to encourage user
participation and drive retention.
Our redesign, informed by user testing and behavioral insights: