seedling
an app for urban gardeners
Role: UX / UI Designer, User Researcher
Timeline: 3 Weeks
Category: Product Design
Tools: Figma, Google Workspace, Zoom, Slack
Rare Seeds aims to better serve urban gardeners, an underserved market lacking space, resources, and support.
Our team applied Human-Centered Design (HCD) principles to create a digital product that addresses user pain points, fosters engagement, and aligns with Rare Seeds' mission to inspire and empower gardeners.
Rare Seeds aims to better serve urban gardeners, an underserved market lacking space, resources, and support.
Our team applied Human-Centered Design (HCD) principles to create a digital product that addresses user pain points, fosters engagement, and aligns with Rare Seeds' mission to inspire and empower gardeners.
Rare Seeds aims to better serve urban gardeners, an underserved market lacking
space, resources, and support.
Our team applied Human-Centered Design (HCD) principles to create a digital product that addresses user pain points, fosters engagement, and aligns with Rare Seeds' mission to inspire and empower gardeners.
• Clear, data-driven insights needed on seed types and care..
• Community connection for beginner gardeners.
• Access to heirloom seeds and sustainable gardening practices.
• Reliable, research-backed sources of information.
• Clear, data-driven insights needed on seed types and care..
• Community connection for beginner gardeners.
• Access to heirloom seeds and sustainable gardening practices.
• Reliable, research-backed sources of information.
• Competitive and comparative analysis.
• Demographic research leveraging analytics.
• 7 user interviews, utilizing qualitative research methods.
• Affinity mapping, user persona creation, journey mapping.
• User flow and site mapping to optimize navigation.
• Data triangulation to validate research insights.
• Competitive and comparative analysis.
• Demographic research leveraging analytics.
• 7 user interviews, utilizing qualitative research methods.
• Affinity mapping, user persona creation, journey mapping.
• User flow and site mapping to optimize navigation.
• Data triangulation to validate research insights.
• Competitive and comparative analysis.
• Demographic research leveraging analytics.
• 7 user interviews.
• Qualitative research methods.
• Affinity mapping, user persona creation,
journey mapping.
• User flow and site mapping to optimize
navigation.
• Data triangulation to validate research insights.
• Competitive and comparative analysis.
• Demographic research leveraging analytics.
• 7 user interviews.
• Qualitative research methods.
• Affinity mapping, user persona creation,
journey mapping.
• User flow and site mapping to optimize
navigation.
• Data triangulation to validate research insights.
The final design for Seedling focused on a mobile-first app that enhances user experience
through data-informed insights and seamless interaction.
A few notable features:
The final design for Seedling focused on a mobile-first app that connects users with
fellow seed sharers in their area.
A few notable features:
COMMUNITY HUB
Incentivizes seed sharing.
MESSAGING
Strengthens community connection.
EXPERT USERS
Identified through engagement data.
STORE
Access to seeds on Rare Seeds website.
COMMUNITY HUB
Incentivizes seed sharing.
MESSAGING
Strengthens community connection.
COMMUNITY HUB
Incentivizes seed sharing.
MESSAGING
Strengthens community connection.
LOCAL EXPERTS
Identified through engagement and interaction data.
STORE
Access to heirloom seeds on Rare Seeds site.
EXPERT USERS
Identified through engagement data.
STORE
Access to seeds on Rare Seeds website.
Click the image below for a deeper look:
Click the image below for a deeper look:
Click the image below for a deeper look:
