INDUSTRY:
Technology
CLIENT:
Click2.ai
YEAR:
2024
EXPERIENCE
AI
Click2.ai
About
CLICK2.AI is an AI-driven engagement tool designed to revolutionize social media engagement by empowering users to generate authentic, context-aware comments and replies. The platform was envisioned to meet the need for a more intuitive interface, better UI options, and a means to create communities of AI-generated trends and forecasts. Click2.AI transforms complex AI technology into an approachable tool that delivers real value to professionals across multiple social media platforms, helping them create engaging, on-brand social media content efficiently.
Challenge
The primary challenge was transforming a rapidly evolving AI-driven platform into a user-friendly tool that delivered real value to professionals across multiple social media platforms. Users struggled with generating engaging, authentic, and on-brand social media content, and a lack of clear feedback made it difficult to create authentic, attractive content. The team needed to gain insights into how users navigated the product, which features they prioritized, and how to improve the experience while ensuring that AI-powered features were approachable and relevant to every user's needs.
Result
The redesign led to a more efficient and user-friendly experience, with clearer navigation and more accessible AI-powered features. Key elements including the Persona-based Character carousel with real-time sample text and streamlined configuration panels were incorporated into ongoing product updates by the Click2.AI team. Client feedback consistently highlighted the value of the user-centric approach and ability to deliver actionable insights, with the company owner noting that the UX contributions were essential in modernizing the product during a critical stage of its development.
