INDUSTRY:
Urban Gardening
CLIENT:
Rare Seeds (Baker Creek)
YEAR:
2024
EXPERIENCE
App Design
Seedling
About
SEEDLING is an iOS app concept developed during General Assembly's UX design bootcamp. The app empowers urban gardeners to discover, compare, and purchase heirloom seeds while connecting with a vibrant gardening community. The project was inspired by Rare Seeds (Baker Creek), a company that provides heirloom seeds to preserve diversity and food security, supporting gardeners and advocating for the right to save and share seeds. SEEDLING bridges Rare Seeds' values with the practical needs of city growers, creating a product concept that supports both biodiversity and accessible gardening for urban environments.
Challenge
I set out to help Rare Seeds connect with a new audience of urban gardeners who were eager to grow but limited by space, while still motivated by learning and community building. My goal was to bridge Rare Seeds' values with the practical needs of city growers by designing a product that supports both biodiversity and accessible gardening. To achieve this, I focused on understanding urban gardening needs through user interviews, simplifying the seed discovery process, and fostering community connections, all while ensuring the experience stayed true to Rare Seeds’ core mission of preserving heirloom seed diversity.
Result
The project culminated in a comprehensive mobile app design that I developed to address urban gardening needs uncovered through extensive user research. I conducted interviews with urban gardeners and created the primary persona to guide design decisions. Through competitive analysis, I identified opportunities to simplify seed discovery and foster community, which informed features that encouraged users to connect and share their gardening experiences. My process included mapping user flows for navigation and feature prioritization, sketching early concepts, and iterating wireframes into a cohesive prototype.
